Pay per click advertising enables you to connect with new clients. Implementing and tracking this strategy involves many steps. There are several vital elements you should review daily to ensure a successful PPC campaign.

Assess Primary Key Performance Indicators

Consistent evaluation is essential to a prosperous campaign. Go over your main KPIs each day to stay informed about the return on your investment. Checking your ad spend and revenue provides you with a ratio that determines which advertisements are the most cost-efficient for your business. Quality scores and click-through rate metrics also indicate which ads are effective.

If you fail to go over your KPIs frequently, you may be spending money on ineffective strategies. You can readjust your ads as needed to fine-tune your marketing efforts and gain more business.

Pause Keywords That Are Not Performing Well

Go over your Google Analytics data and take note of words that are not generating conversions. You can pause terms that are underperforming while you revise your strategy.

Adjust Targeting Options

Based on your researched buyer persona, you set your ads to target specific users by defining factors such as demographics, characteristics and geographic location. Over time, you can use your analytics data to help you tweak your settings for optimal results.

Review Your Daily Budget

You can change your PPC budgets daily based on the results of reviewing your KPIs. For example, you may want to shift some of your planned funds to a different day to take advantage of higher traffic.

If one of your ads has a high click-through rate but no conversions, you are using your budget on an ad with no return. Moving the money to a better performing ad helps you put your money into revenue-producing efforts.

Hone Your Negative Keyword List

To attract quality clicks, you must ensure the wording of your ads optimizes the appropriate terms. Find out which keywords trigger your ads by running a search query report. Read through the list and remove any phrases that are not relevant to your services or products. You can also view the most popular words and phrases driving traffic to your website with AdWords’ Searches card.

Removing irrelevant words is essential as it helps avoid paying for clicks that do not increase conversions. The negative keyword list lets search engines know these terms do not apply to your business.

Assessing your PPC campaigns each day helps you spend your marketing funds wisely. It allows you to make necessary adjustments to budgets, keywords and audience targeting.