Securing a talented, committed, and successful staff is a big challenge for entrepreneurs. They know that satisfied employees become long-term team members. They help your business grow faster. Customers are more satisfied. Employees work harder. Management has fewer personnel issues. The key to creating this powerhouse staff is building a strong corporate culture. Here are some things to keep in mind as you develop your organization.
Structure the Company
Write out company policies and procedures. Review all aspects of your business and see if the procedures are effective. Make sure employees know the value of these policies. Here are some places to start:
- Are working hours and days appropriate for your business? Some industries demand a traditional work schedule. Others may allow more flexibility for employees.
- Do meetings serve a purpose? Review meetings to determine if they are intentional and if leaders follow an agenda. Consider changing the format or location to encourage more productive conferences.
- Should you restructure your management team? As your company grows, you may need to reorganize how team members report to managers. Consider adding new teams or merging departments for a more efficient workflow.
- Are performance evaluations effective? Employees should feel empowered to grow within your organization. Evaluations are an ideal time to meet with an employee to help establish a plan for their growth.
Define the Objectives
Rewrite your company mission statement to incorporate your new goals for the business. Break goals down for each department to motivate individuals. Create an organizational culture code that includes the mission statement, company history and core values. This document should be provided to all existing and new employees.
Reach Out to Employees
Establish an open-door policy for the entire management staff. Employees should know that they can come to you with any questions or concerns. Make yourself available to them by frequently walking the floor and getting to know your staff. For remote employees, reach out weekly via phone call, video meeting or email.
Employees can get a benefits package from almost any employer. Create a culture that values your staff by developing programs that empower them. Health insurance is a core benefit. Make it more effective by including a wellness program. Retirement savings accounts help your employees feel more secure. Expand them with financial literacy training. With a bit of creativity, you can add value to your benefits package.
Implementing these steps helps you build a workplace that encourages your current employees and also drives demand for applicants to work for your company. Creating a pool of committed employees allows your organization to grow.