If you want to start a business but do not have an idea, you may feel stuck. Millions of companies exist, so you want to choose something popular and profitable. However, many potential entrepreneurs get stuck at the ideation stage. Others get stuck on an idea that seems popular but is not viable. If you want to be in business, but do not know where to start, here are some tips to help you.

Do Some Research

Search online to see what kind of business idea is popular or trending. Depending on your goals, you may want to choose a niche business or try something more traditional. If you choose to start an online company, see the more popular industries and decide if you want to start a business in that area. If you are considering opening a brick-and-mortar store, you will need to research the area and what other companies are around. You might look at the traffic and the number of people in the stores. You should also see where the stores are in the city. If you see that the area is busy and in a good spot, you may want to start a business there.

Test Your Idea On a Group

If you have a business idea but are unsure if it is viable, you will need to do some tests. Try putting together a test group and testing your product on service in the group. You can offer an incentive or a discount, or give it away for free. You want to ensure your idea is realistic and worth continuing. Otherwise, you may waste time and money. Feedback is valuable. You want as much of it as possible to create an excellent product or service.

Ask Friends and Mentors

If you have thought of a business idea, try asking your friends and mentors what their thoughts are and if it is something you should pursue. Business mentors may be able to give you direction on what you should try and how you should proceed. Friends and family may be able to help you see if your idea is potentially profitable.

Coming up with an idea for a business can be challenging at times. You want to pick something that people will be interested in but not overly done. If you choose a saturated niche, you may find it too competitive. However, use these tips to see if your idea is something people would find desirable.