As a business owner, when sustainability becomes part of your core mission, you are encouraging lasting and meaningful change. Of course, it’s important to keep in mind that sustainability is not a priority in today’s business landscape. Therefore, you’ll need to think outside the box to create a sustainable business.

In this blog, we’ll explain what exactly sustainability is and how you can incorporate it into your business model.

Defining Sustainability

Sustainability refers to the capability to keep going without negatively impacting the environment. This has become a goal in the business world. There are many entrepreneurs that want to create a sustainable business.

A sustainable business model places priority on people, the planet, and all things in-between. Concerns about climate change caused by humans are increasing and more organizations are becoming eco-conscious. This is often done by ensuring they are only using enough resources to meet needs, establishing procedures and supply chains that are ecologically friendly, and minimizing the use of materials that harm the environment.

Steps for Creating a Sustainable Business

A sustainable business can have a positive impact on the environment, as well as its customer base. In fact, there are some consumers that specifically look for products that are sustainable. Unfortunately, becoming eco-friendly isn’t easy- it is going to take time and effort. Of course, you can make this adjustment period smoother by implementing proper strategies.

Here are 5 steps for becoming a sustainable business

Sustainability should be part of your mission

Becoming a sustainable business is difficult and can be complicated and expensive to implement. In order to effectively and authentically do this, you must make sustainability part of your core mission. Not just a public relations talking point or marketing move.

No matter how your business is structured, if sustainability is part of your core mission, it will organically impact your decisions, creating a more sustainable business model on all levels.

Think outside the box

Unfortunately, you may learn that it’s hard to find partners that are ethical and also affordable to work with. Most supply chains are not built to meet sustainable, ethical principles.

No matter what you are trying to do: build an ethical supply chain, find eco-friendly packaging, develop your marketing plan, or solve other challenges, you must think outside the box to find a sustainable solution. Don’t be afraid to research and find resources that you never would have thought about before.

Don’t expect perfection

It’s important to accept that there’s no such thing as perfection. However, taking steps in the right direction makes a big difference. While it’s true that your business model should endeavor to integrate your sustainable, ethical principles at all levels, you may have limitations due to budget constraints, the industry, or other things. This should not keep you from doing what you can.

As more businesses move toward sustainability, you may find that partnerships, materials, and supply chains become available and affordable. Then, as your business grows, you are in a better position to make changes in the industry or use solutions that you were not able to before.

Adopt social marketing

In today’s tech-savvy world, there is a strong online presence for sustainable business, with devoted followers, using hashtags like #organic, #zerowastelife, #minimalistliving, and more. Take advantage of online social communities to reach a large, engaged audience- even if you do have a limited budget for marketing. This will help you grow because customers who are interested in sustainability actively look for and share products made by ethical brands.

Build your own community

In addition to using the already established online community, expand your presence and marketing by building your own community. Find bloggers that fit with the image and ethics of your brand, create your own hashtags, and spend time engaging with customers and followers.

Also, reach out to other sustainable businesses. They will usually be willing to share your products with their own customers. Community is critical for a sustainable business and interacting with others can help you gain access to new markets and resources.


These days, more and more business owners are working to make their businesses more sustainable. When you make sustainability part of your business model, you have a positive impact on the environment. Contact Sterling Capital Consulting to learn more about how to create a sustainable business.